CrunchWiser SEO Practitioner

Tested competencies

• Run a structured technical SEO audit and prioritise findings
• Resolve duplicate content, canonical and redirect problems
• Diagnose JavaScript rendering and crawl budget issues
• Implement and validate structured data
• Configure hreflang and international targeting
• Interpret Search Console and analytics data without over-claiming causation

Certificate requirements

• Score at least 75% (23 of 30 with equal weights) within 40 minutes.
• Confirm your email address so the certificate can be tied to a persistent account.
• Retakes: 24-hour cooldown after an unsuccessful attempt, up to 3 attempts in 30 days.
• The credential does not expire.

Recommended background

At least a year of hands-on SEO work, or the SEO Fundamentals certificate.

Syllabus

Each attempt samples these topics according to a weighted blueprint, so no single topic dominates.

1. Technical SEO audits
   Scoping, crawling, and prioritising technical findings.
2. Canonicals and duplicate content
   Canonical signals, conflicts, and how Google selects a canonical.
3. Redirects and HTTP status codes
   Permanent vs temporary redirects, chains, soft 404s and server errors.
4. JavaScript SEO
   Rendering, links in JavaScript apps, and client-side pitfalls.
5. Crawl budget and crawl prioritization
   When crawl budget matters and how to influence it.
6. Internal link architecture
   Hub pages, depth, orphan pages and link equity flow.
7. Content pruning and consolidation
   When to update, merge, redirect or remove content.
8. Keyword cannibalization
   Diagnosing competing pages and choosing a resolution.
9. Schema implementation and validation
   Required vs recommended properties, policies, and testing.
10. Core Web Vitals
    LCP, INP and CLS: measurement, field vs lab data, and fixes.
11. International SEO and hreflang
    hreflang syntax, return tags, x-default and URL structures.
12. E-commerce SEO
    Product and category pages, variants, out-of-stock handling and merchant data.
13. Log-file analysis fundamentals
    What server logs reveal about crawler behaviour.
14. Search Console and analytics interpretation
    Reading Performance data, sampling, attribution and common misreadings.
15. Link evaluation and digital PR
    Evaluating link quality, link spam and earned coverage.
16. Content quality and E-E-A-T concepts
    Helpful, people-first content and how E-E-A-T is used in quality evaluation.
17. SEO experimentation and reporting
    Designing tests and reporting results honestly.