CrunchWiser Certification

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Basic level

CrunchWiser SEO Fundamentals

Validates the core concepts every SEO practitioner relies on: how search engines crawl, index and rank pages, how searchers express intent, and how to build pages that are easy to find and easy to understand.

30questions per attempt
30 mintime limit
70%passing score
Basicdifficulty
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Tested competencies

  • Explain how crawling, indexing and ranking relate to each other
  • Match content formats to search intent
  • Write effective title tags, meta descriptions and heading structures
  • Use internal links, sitemaps and robots.txt correctly
  • Read the core Google Search Console reports
  • Recognise ethical and manipulative SEO practices

Certificate requirements

  • Score at least 70% (21 of 30 with equal weights) within 30 minutes.
  • Confirm your email address so the certificate can be tied to a persistent account.
  • Retakes: 24-hour cooldown after an unsuccessful attempt, up to 3 attempts in 30 days.
  • The credential does not expire.

Recommended background

No prior SEO experience required. Familiarity with how websites are built helps.

Syllabus

Each attempt samples these topics according to a weighted blueprint, so no single topic dominates.

  1. SEO fundamentals
    What SEO is, what it is not, and how organic search differs from paid search.
  2. Crawling, indexing, and ranking
    The three stages of how Google Search works and what can block each one.
  3. Search intent
    Informational, navigational, commercial and transactional intent, and how SERPs reveal it.
  4. Keyword research
    Finding, grouping and prioritising the terms people actually use.
  5. Title tags and meta descriptions
    How title links and snippets are generated and what you can control.
  6. Headings and content structure
    Using headings, paragraphs and lists to make content scannable and understandable.
  7. Internal linking
    How links between your own pages help discovery and context.
  8. Image optimization
    Alt text, file formats, sizing and lazy loading.
  9. XML sitemaps and robots.txt
    What each file controls, and the difference between blocking crawling and blocking indexing.
  10. Canonical basics
    Why duplicate URLs exist and how a canonical URL is chosen.
  11. Google Search Console fundamentals
    Performance, page indexing and URL inspection.
  12. Introductory structured data
    What structured data is, JSON-LD, and how rich results work.
  13. Basic website performance
    Page speed, Core Web Vitals at a high level, and mobile friendliness.
  14. Ethical SEO practices
    Spam policies and the difference between optimisation and manipulation.